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  • Writer's pictureNicole Cozean

3 Major Problems with "Discovery Calls"

Considering discovery calls, doing them now or thinking you might be missing out on them? Check out the full 'sode to better understand the conversion process!



3 Major Problems with "Discovery Calls"
 

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The first thing to recognize is where these 'discovery calls' - which are really sales calls - come from. They come from the 'ortho bro' model and selling big packages.


Here's why we aren't a fan:


1. It's inconvenient for patients


You're creating an extra barrier for patients. Instead of just filling out a contact form, they have to find a time on your schedule that works. They have to decide to spend a half hour of their time with you and wait days/weeks to even know if you can help!


What's actually happening is many patients are seeing this on your website, looking at the times and then disappearing instead of booking.


2. Gives the wrong impression of pelvic health


What other doctorate-level medical professional does a 'discovery call'? Good luck getting your urologist on the phone to see 'if you're a good fit!'


If we're trying to normalize pelvic rehab, it's the wrong impression to be sending.


3. It's not sustainable for a growing business


This might be feasible when you're small and growing slowly....but if you're doing this, you're costing yourself the leads that could help you grow faster!


But once you're busy, these discovery calls take time away from patient care. And if you're trying to outsource these to your clinicians, they are going to struggle and resent it.


Patients can still feel heard and taken care of. You just need a good phone script, NOT a discovery call!


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'Lighten the Load' in Your Business


If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!


Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

 

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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