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Writer's pictureNicole Cozean

Marketing Series (Part 3): Use Kindling for a Quick Burn

If you needed to get patients into your practice next week, how would you do it?



5 Reminders When Treating Chronic Pain
 

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Kindling is an important part of your marketing fire.


It burns quickly (getting patients in the door). It gives us time to get the bigger 'logs' burning. And it's how most of us start out getting people in the door early in our business.


In this 'sode we talk about some of the most common 'kindling' for getting the phone to ring:


  • Workshops

  • Social Media

  • Free Screenings

  • Email Marketing


However, if you build your entire fire out of kindling, you'll always be rushing to replenish it. It burns hot and quickly, but once it's gone you need to find more.


So if you're feeling 'burned out' with having to market, it's often because your fire is built almost entirely of kindling. Another workshop. Another screening. Another Reel.


It's why building a balanced marketing fire is so important for long-term, sustainable success.


As Nicole said on the full 'sode of the topic...


"Building a balanced marketing fire is so important for long-term, sustainable success." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

 

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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