In this episode, we go into the pros and cons of having your pricing on your website.
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
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Ultimately, putting prices on your website will reduce the number of people who call, but those who do call will be more likely to book.
Whenever you field calls, there are three types of people:
Those who are definitely going to book (regardless of the booking experience). They may have seen you in the past, had a friend who raved about you or just really resonate with your website or social media. Let's call these about 20%.
Those who aren't going to book (regardless of the booking experience). They're tied to using their insurance, they don't really understand the difference or they aren't in a position to schedule with you. Maybe these are another 20%.
The 'Magic Middle'. These are the 60% (or so) of patients who are on the fence. The way you respond to their inquiry, answer their questions and explain what you offer will sway whether they book with you or not.
By putting pricing on the website, you're turning away those 'Magic Middle' people. Even if they decide not to book, you will collect their information and be able to follow up to see if they've gotten the care they needed.
After working with 500+ businesses, we really believe putting pricing on the website is often due to not being comfortable having the money conversation on the phone. And it does reduce having to have it.
But is it worth the loss of those 'Magic Middle' people? Check out the full 'sode for all the details and advice!
As Jesse said in the full 'sode...
"Ultimately, putting prices on your website will reduce the number of people who call, but those who do call will be more likely to book." - Jesse Cozean, MBA
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.