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Writer's pictureNicole Cozean

The Natural Fluctuations of Business

Are you feeling like you're on the business 'rollercoaster'?  A few good weeks or months, followed by a 'downturn' or a time when leads slow down?



The Natural Fluctuations of Business
 

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

 

This is not only normal, it's to be expected! Why should business be perfectly consistent? Some of the best business advice we got early in PelvicSanity was from another business owner - "respect the ebb and flow".


We're going to have fluctuations in the number of leads depending on hundreds of factors. We're going to have turnover and fluctuations in our team and how many applicants we get for a position.


There's also fluctuations within ourselves. Our level of energy and motivation can change. Our priorities can shift. External issues with our parents, or our children, or a significant other will arise.


1. Facts, Not Feelings


If you've ever been in any of our mentorship programs, you've heard us say 'facts, not feelings.' Assess the situation objectively - is this really a 'downturn' or are you just stressed?


2. Respond, Don't React


Assess the situation and respond accordingly, but don't jump to 'react' without thinking. This is how we end up making poor business decisions like wasting money on FB Ads or panic-hiring someone to help with 'marketing'.


3. Borrow Perspective From a Business Coach


To us, this is one of the most important things we can do as business coaches - give a longer-term perspective and help keep you on the right track!


PelviCon 2024 - Last Chance for Recording!


If you couldn't make it in person this year, you can still get all the newest information from the top minds in the field! You'll get 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Get it at www.pelvicon.com!


Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

 

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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