We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true?
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
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In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence!
And especially for a high-ticket item like a ~$200 initial evaluation.
So that leads to two options for ads. One is the 'Group-On' model, where you offer an absurdly low initial evaluation price (think ~$40) and then try to 'upsell' when they get into your clinic. For most clinicians this feels salesy, changes your business model, brings in the wrong type of clients, and certainly doesn't work if you have staff.
The other option is the 'Funnel Method.' You get them to sign up for a free PDF. Then you send a boatload of marketing emails in a sequence, trying to cultivate them, get them on a discover call, have them buy a $12 e-book, and finally ask them to come in for an evaluation.
It's really hard to make either of these strategies work!
And we often forget the opportunity cost - what could we have done with the same budget and effort in another area of marketing? Usually the answer is we could have been a lot more effective and built a long-lasting marketing opportunity instead of relying on paid ads.
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.